Principles of marketing / (Record no. 11752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 244146 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606102320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130425t2012 at a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442531109 (pbk.) |
| Terms of availability | RM |
| -- | 49.00 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415 A76 2012 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Gary Armstrong...[et.al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 605 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adam, Stewart. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Denize, Sara. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 997 ## - | |
| -- | 1050039290 (UNISSA, c.1) ; RM |
| -- | 49.00 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415 A76 2012 c.1 | 1050039290 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |