The marketing plan handbook
Wood, Marian Burk
The marketing plan handbook [electronic resources] / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xv, 200 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes bibliographical references (p. 181-191) and index.
0131485253 (pbk.) RM
2004-020400
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / W66 2005
658.8/02
The marketing plan handbook [electronic resources] / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xv, 200 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes bibliographical references (p. 181-191) and index.
0131485253 (pbk.) RM
2004-020400
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / W66 2005
658.8/02