Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook /
Hair Jr., Joseph F.
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook / [electronic resource] : by Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, Soumya Ray. - 1st ed. 2021. - XIV, 197 p. 77 illus., 51 illus. in color. online resource. - Classroom Companion: Business, 2662-2874 . - Classroom Companion: Business, .
An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.
Open Access
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumbin every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.
9783030805197
10.1007/978-3-030-80519-7 doi
Marketing.
Statistics--Computer programs.
Econometrics.
Marketing.
Statistical Software.
Econometrics.
HF5410-5417.5
658.8
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook / [electronic resource] : by Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, Soumya Ray. - 1st ed. 2021. - XIV, 197 p. 77 illus., 51 illus. in color. online resource. - Classroom Companion: Business, 2662-2874 . - Classroom Companion: Business, .
An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.
Open Access
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumbin every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.
9783030805197
10.1007/978-3-030-80519-7 doi
Marketing.
Statistics--Computer programs.
Econometrics.
Marketing.
Statistical Software.
Econometrics.
HF5410-5417.5
658.8