Shopping Centre Marketing Value Creation and Customer Engagement
Krowicki, Piotr
Shopping Centre Marketing Value Creation and Customer Engagement - Taylor & Francis 2024 - 1 online resource - Routledge Research in the Retail Industry .
Free-to-read
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
All rights reserved
English
9781032690520 9781032690537 9781032690544 9781032690544
10.4324/9781032690544 doi
Behavioural economics
Business and Management
Market research
Retail and wholesale industries
Sales and marketing
customer engagement,value creation,customer perceived value,customer value proposition,retail marketing
Shopping Centre Marketing Value Creation and Customer Engagement - Taylor & Francis 2024 - 1 online resource - Routledge Research in the Retail Industry .
Free-to-read
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
All rights reserved
English
9781032690520 9781032690537 9781032690544 9781032690544
10.4324/9781032690544 doi
Behavioural economics
Business and Management
Market research
Retail and wholesale industries
Sales and marketing
customer engagement,value creation,customer perceived value,customer value proposition,retail marketing