Country of Origin Effect in International Business Strategic and Consumer Perspectives
Country of Origin Effect in International Business Strategic and Consumer Perspectives - Taylor & Francis 2024 - 1 online resource
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COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
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English
9781003413639 9781032537870 9781032537900
COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing