Services marketing : concepts, strategies, & cases /
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson, - Fifth edition - xv, 458 pages : illustrations ; 26 cm
Includes bibliographical references and index
9781285429786 (hardback) 1285429788 (hardback)
Service industries |x Marketing
Dienstleistung
Marketing
HD9980.5 / H64