Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan,
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim - Washington D.C : Harvard Business Review Press, 2005 - xv, 240 pages : illustrations ; 24 cm
Includes bibliographical references and index
1591396190 (hardback) 9781591396192 (hardback)
Commerce --Market Segmentation
HF5415.127 K56
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim - Washington D.C : Harvard Business Review Press, 2005 - xv, 240 pages : illustrations ; 24 cm
Includes bibliographical references and index
1591396190 (hardback) 9781591396192 (hardback)
Commerce --Market Segmentation
HF5415.127 K56