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Business marketing /

Bingham, Frank G.,

Business marketing / Frank G. Bingham, Jr., Roger Gomes and Patricia A. Knowles - Third edition - [Place of publication not identified] : McGraw-Hill, 2005 - xv, 475 pages : illustrations ; 25 cm

Includes table Includes index

ISBN: 9780071243964 (paperback)

Subjects--Topical Terms:
Industrial marketing
Industrial marketing --Management
Industrial procurement --Management

LC Class. No.: HF5415.1236 B56

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