Essentials of marketing research /
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 4th ed., International ed. - Australia : South-Western/ Cengage Learning, c2010. - xix, 436 p. : ill. col. ; 28 cm.
Includes bibliographical references and index.
9781439080900 (pbk.) EGP286.00
Marketing research.
HF5415.2 / Z556 2010