Consumer behavior : buying, having, and being /
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed., Pearson international ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2009. - 720 p. : ill. col. ; 27 cm.
Includes bibliographical references and index.
9780135153369 (pbk.) RM
Consumer behavior.
Market surveys.
HF5415.32 / S6 2009