The coustomer is key key : gaining an unbeatable advantage through customer satisfaction /
The coustomer is key key : gaining an unbeatable advantage through customer satisfaction / by Milind M. Lele and Jagdish N. Sheth - New York : John Wiley & Sons, 1987 - x, 260 pages ; 22 cm
Includes index
0471828599 (paperback)
Consumer satisfaction
HF5415.3 L45