Basic marketing research : using Microsoft Excel data analysis /
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Upper Saddle River, New Jersey : Pearson Education, Inc., c2008. - xxix, 510 p. : ill. col. ; 25 cm.
Includes bibliographical references and index.
9780131354210 (pbk.) RM
Marketing research. Microsoft Excel (Computer file).
HF5415.2 / B87 #c2008