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International marketing /

Cateora, Philip R., author

International marketing / Philip R., Cateora, - Ninth edition - Chicago : Irwin, 1997 - xxiii, 772 pages : colours, illustrations, map ; 25 cm

Includes indexes

ISBN: 9780071152099 (paperback) 0071152091 (paperback)

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 C38 1997

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