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The essence of marketing /

Majaro, Simon, author

The essence of marketing / Simon Majaro - Hertfordshire, Lodon : Prentice Hall Europe, 1993 - xii, 266 pages : illustrations ; 23 cm - Prentice Hall Series . - Prentice Hall Series .

Includes bibliographical references and index

ISBN: 0133285354X (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 M35

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