Global marketing : foreign entry, local marketing & global management. /
Global marketing : foreign entry, local marketing & global management. / Johny K. Johansson. - 5th ed. - New York : McGraw-Hill/Irwin, c2009. - xix, 662 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780071263627 (pbk.)
Export marketing.
Export marketing --Management.