Global marketing management : changes, new challenges, and strategies /
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter - 2nd ed. - Oxford ; New York : Oxford University Press, 2009 - xxvii, 565 p. : col. ill. ; 27 cm.
Includes index
9780199239429 EGP409.00
International business enterprises -- Management
Strategic planning