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Key concepts in marketing /

Blythe, Jim.

Key concepts in marketing / Jim Blythe. - London : SAGE Publications Ltd., 2009. - ix, 219 p. : ill. ; 21 cm.

Includes bibliographical references and index.

ISBN: 9781847874993 (pbk.) EGP215.80

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B485 #c2009

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