Marketing research : tools & techniques /
Marketing research : tools & techniques / Nigel Bradley. - Oxford : Oxford University Press, c2007. - xxi, 531 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0199281963 (pbk.) EGP323.90
Marketing research.
Marketing.
HF5415.2 / B655 #c2007