International marketing /
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - New York : McGraw-Hill/Irwin, c2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 28 cm.
Includes bibliographical references and index.
9780071288385 (hbk.) EGP220.00
Export marketing.
International business enterprises.
HF1416 / C375 #c2009