Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution /
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece. - Upper Saddle River, N.J. : Financial Times/ Pearson Education,Inc., 2010. - xxxii, 372 p. : ill. ; 26 cm.
9780137010103 (pbk.)
Marketing.
HF5415.13 / R367 #c2010