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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound /

Lindstrom, Martin,

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Brand sense : how to build powerful brands through touch, taste, smell, sight and sound Mastin Lindstrom - London : Kogan Page, 2005 - xii, 237 pages : illustrations ; 24 cm

Includes index

ISBN: 9780749443719 (hardback) 0749443715 (hardback)

Subjects--Topical Terms:
Advertising --Brand name products
Advertising --Psychological aspects
Brand name products
Business names
Sense and sensation

LC Class. No.: HD69.B7 L56

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