Kleppner's advertising procedure /
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. (Pearson Int. ed.) - Upper Saddle River, NJ : Prentice Hall/ Pearson Education International, c2008 - xx, 829 p. : ill. col. ; 29 cm.
Includes bibliographical references and index.
97880132308298 (pbk.) RM
Advertising.
HF5823 / L36 #c2008