Introduction to marketing /
McDaniel, Carl D.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 10th ed. (International student ed.) - Australia : South-Western/ Cengage Learning, 2009 - xxvii, 708 p. : ill. ; 28 cm.
Includes index.
9780324599312 (pbk.)
Marketing.
Marketing --Management.
HF5415 / M33 #c2009
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 10th ed. (International student ed.) - Australia : South-Western/ Cengage Learning, 2009 - xxvii, 708 p. : ill. ; 28 cm.
Includes index.
9780324599312 (pbk.)
Marketing.
Marketing --Management.
HF5415 / M33 #c2009