Consumer behavior and culture : consequences for global marketing and advertising /
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij - Third edition - Los Angeles : SAGE, 2019 - xvii, 451 pages : illustrations ; 23 cm
Includes bibliographical references and index
978154318165 (paperback)
Consumer behavior --Cross-cultural studies
Consumers --Psychology; Marketing;
HF5415.32 M66