Fashion buying and merchandising : the fashion buyer in a digital society /
Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger - Abingdon, Oxon : Routledge, 2020 - vii, 232 pages : illustrations ; 25 cm
Includes bibliographical references and index
9781138616325 (paperback)
Fashion merchandising
Clothing trade
Purchasing
Internet marketing
Consumer satisfaction.
HD9940.A2 B63