Cult of analytics : driving online marketing strategies using Web analytics /
Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009. - xviii, 265 p. : ill. ; 25 cm. - E-marketing essentials .
Includes index.
9781856176118 (pbk.) EGP362.00
Internet marketing
Web usage mining