Designing brand identity : an essential guide for the entire branding team /
Wheeler, Alina.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Son Inc., c2009. - ix, 320 p : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780470401422 (hbk.) EGP306.00
Brand name products.
Branding (Marketing).
Trademarks --Designs.
HD69.B7 / W44 #c2009
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Son Inc., c2009. - ix, 320 p : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780470401422 (hbk.) EGP306.00
Brand name products.
Branding (Marketing).
Trademarks --Designs.
HD69.B7 / W44 #c2009