Halal marketing : concept and strategies /
Halal marketing : concept and strategies / by Sany Sanuri Mohd Mokhtar, Anam Javeed and Muhammad Yar Khan - Sintok, Kedah : Penerbit Universiti Utara Malaysia, 2021 - xiv, 145 pages : illustrations ; 23 cm
Includes verses from Qur'an
Includes bibliographical references and index
9789672486251 (Paperback)
Marketing --Religious aspects --Malaysia
Branding (Marketing) --Islamic countries
Halal food industry
Government publication --Malaysia
BP173.75 S26