Brand management : consumer brand relationship (CBR) in strong brand development /
Brand management : consumer brand relationship (CBR) in strong brand development / by Noor Hasmini Abd Ghani and Md. Kashedul Wahab Tuhin - Kota Bharu, Kelantan : Universiti Malaysia Kelantan, 2021 - xvi, 147 pages : illustrations ; 23 cm
Includes bibliographical references and index
99789672912040 (Paperback)
Product management
Customer relations --Management
Branding (Marketing)
HD69.B7 N66