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Services marketing managment : A strategic perspective

Kasper, Hans,

Services marketing managment : A strategic perspective Hans Kasper, Piet van Helsdingen and Mark Gabbott - Chichester, West Sussex, England : John Wiley & Sons, Ltd, 2006 - xvii,554 pages ; 26 cm

includes bibliographical raferences and index

ISBN: 0470091169 (paperback)

Subjects--Topical Terms:
Service industries --Marketing --Management
Customer services --Marketing --Management

LC Class. No.: HD9980.5 K37 2006

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