Essentials of marketing research /
Essentials of marketing research / Tony Proctor. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xxiii, 591 p. : ill., maps ; 25 cm.
Previous ed.: 2002
Includes bibliographical references (p. [559]-576) and index.
0273694944 (pbk.)
2005-048453
Marketing research.
HF5415.2 / .P736 2005
658.8/3