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Open Innovation : new product development essentials from PDMA /

Noble, Charles H.

Open Innovation : new product development essentials from PDMA / Charles H. Noble; Serdar S. Durmusoglu; Abbie Griffin - Hoboken : Wiley, 2014. - 361 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781118770771 (hbk.)

Subjects--Topical Terms:
New products -- Management
Product management
Business & Economic -- Management science

LC Class. No.: HD45

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