The essence of value : secrets of desired products. 80 inspiring strategies for creative companies /
The essence of value : secrets of desired products. 80 inspiring strategies for creative companies / Mario Pricken - Erlangen : Publicis, 2014. - 252 p. ; 25 cm.
Includes bibliographical references
9783895784460 (hbk.)
Value
Demand (Economic theory)
HB201