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Marketing strategy and management /

Baker, Michael J. 1935-

Marketing strategy and management / Michael J. Baker - 4th ed. - Houndmills, Basingstoke, Hampshire : Palgrave macmillan, c2007. - xxviii, 577 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781403986276 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

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