Advertising & promotion /
Advertising & promotion / Advertising and promotion Chris Hackley and Rungpaka Amy Hackley - 3rd ed. - London : SAGE, c2015. - xvi, 326 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781446280720 (pbk.)
Advertising.
Advertising --Social aspects.
Sales promotion.
HF6161.B4