The marketing performance blueprint : strategies and technologies to build and measure business success /
The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer - New Jersey : John Wiley & Sons, Inc., c2014. - xxi, 229 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781118883433 (hbk.)
Marketing --Management
Strategic planning
HF5415