Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley - New Jersey : John Wiley & Sons, c2015. - xv, 240 p. : ill. ; 24 cm.
Includes index.
9781118916704 (hbk.)
Customer relations
Marketing
Customer loyalty
HF5415.5