The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan - New Jersey : John Wiley & Sons, c2015. - x, 214 p. ; 23 cm.
Includes index.
978111888980053000 (hbk.)
Business intelligence.
Business planning.
Decision making -- Statistical methods.
HD38.7