Essentials of business research : a guide to doing your research project /
Essentials of business research : a guide to doing your research project / Jonathan Wilson - 2nd ed. - Los Angeles : SAGE, c2014. - xxii, 352 p. : ill. ; 23 cm.
Includes index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9781446257333 (pbk.)
Business -- Research --Methodology.
Dissertations, Academic.
HD30.4