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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill, Jr., Tom J. Brown - 6th ed. - Mason, OH. : Thomson/South Western, 2007 - xxv, 593 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0324361025 EGP239.88

Subjects--Topical Terms:
Marketing research

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