Marketing management : knowledge and skills /
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, 2009. - xvii, 782 p. : ill. (some col.) : col. map ; 26 cm.
Includes bibliographical references and index.
9780071280761
Marketing --Management.
Marketing --Management --Case studies.