Basic marketing research : using Microsoft Excel data analysis /
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 3rd ed. (Int. ed.) - Boston : Pearson, c2012. - 413 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780132598965 (pbk.)
Microsoft Excel (Computer file)
Marketing research.