Marketing foundations /
Marketing foundations / G. Thomas M. Hult, William M. Pride, O.C. Ferrell. - 5th ed. (Int. ed.) - Australia : South-Western, Cengage Learning, c2013. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and index.
9781133190974 (pbk.)
Marketing.
Customer Relationship Management.