Marketing for hospitality and tourism /
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. (Int. ed.) - Boston : Pearson, c2010. - xxiii, 683 p. : col. ill. ; 27 cm.
Includes index.
9780132453134 (pbk.)
Hospitality industry -- Marketing.
Tourism -- Marketing.