Strategic marketing problems : cases and comments /
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 13th ed. (Int. ed.) - Boston : Pearson, c2013. - 743 p. : ill. ; 27 cm.
Includes indexes.
9780273768944 (pbk.)
Marketing -- Decision making -- Case studies.
Marketing -- Management -- Case studies.