Services marketing : people, technology, strategy /
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. (Global ed.) - Boston : Pearson, 2011. - 648 p. : ill. ; 28 cm.
Includes index.
9780273756064 (pbk.)
Marketing -- Management.
Professions -- Marketing.
Service industries -- Marketing.