Consumer behavior /
Consumer behavior / John C. Mowen and Michael Minor. - Fifth edition - Upper Saddle River, N.J. : Prentice-Hall, c1998. - xxi, 696 p. : ill. (some col.) ; 27 cm.
Includes index.
9780137371150 (hbk.) USD140.00
Consumer behavior.
Consumers --United States.
HF5415.32 M68