Innovation management and new product development /
Innovation management and new product development / Paul Trott. - 5th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, c2012. - xxviii, 620 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273736561 (pbk.) RM
Technological innovations -- Management.
Industrial management.
Product management.
HD45 T76 2012