Factors Influencing Customer’s Behavioral Intention to Adopt Islamic Banking in Northern Nigeria: a Proposed Framework

Abstract

Several factors have been suggested to explain factors that influence customer’s intention to adopt Islamic banking. To date, some of this factors that have been considered includes, credibility, confidentiality, quick service, religious, service quality, product, trust, among others. Despite these studies, however, few studies have attempted to consider the influence of behavioral intention and adoption of Islamic banking. Even if any, they have reported inconsistency findings. Therefore, a moderating variable is suggested. This paper proposes market maven as a potential moderator on the relationship between behavioral intentions and adoption of Islamic banking.