دور أجهزة التواصل الاجتماعي في الدعوة : دراسة ميدانية في بروناي دارالسلام

Abstract

As the world develops and modernizes, there was a rapid change especially in sciences and technology. Information communication technology (ICT) and social media today is so important and become a choice in peoples lifestyle because it’s fast, lots of user, easy to access and sharing information. The social media are not just sharing and access information, even allow for users communicate with another users. As well as the preaching movement has undergone significant changes because the social media platform is easier, expand the target and opening up more space in delivering da’wah to muslim and nonmuslim. Therefore the roles of social media in da’wah is very important and helpful in da’wah activities so that Islamic information reaches the user, also the need for strategies and solutions to overcome all the negative challenge that come from social media itself, fake news, propaganda from the enemy of Islam and so on. In this study examines social dependence on social media to access information especially relating with Islamic Da’wah and public reaction of Islamic information from social media, reviewing the approach of Pusat Da’wah Islamiah by using social media as a place for spreading the teachings of Islam in Brunei Darussalam. Qualitative studies are used and focused on library research through documentation materials such as books, articles, journals as a primary material while conducting field studies through interviews and surveys to find out the importance of social media as a medium for spreading da’wah Islam. The results show that a large number of people use social media as the main source of information and even put it as an effective way for conveying the da’wah Islam to the target.